Which of the Following Would Be the Best Example of a Premium

question 25

Multiple Choice

Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?

• A) A crystal figurine in a box of Tide laundry detergent
• B) A free tube of Colgate toothpaste in a box of Life cereal
• C) A pack of baseball cards in a box of Cheerios cereal
• D) A free sport bottle with the purchase of a four-pack of Gatorade

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Definitions:

CFO

Chief Financial Officer, a senior executive responsible for managing the financial actions of a company.

Auditing Firms

Companies specializing in examining and evaluating the accuracy of financial records and statements of a corporation or entity.

Financial Assets

Assets that derive value from a contractual promise or ownership right, including stocks, bonds, derivatives, and bank balances.

Consumption Timing

The decision-making process regarding when to spend money on goods and services, balancing current consumption against future needs.