Which of the Following Statements About Sales Promotion Programs Is

question 105

Multiple Choice

Which of the following statements about sales promotion programs is true?

• A) Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers.
• B) Sales promotion dollars for most companies are allocated equally between consumers and the trade.
• C) A promotional push strategy is directed at current and prospective consumers, in an attempt to push them into retailers who sell their product.
• D) Sales promotion programs are targeted only at consumers.