Which of the Following Promotion Tools Is Less Likely to Be

question 113

Multiple Choice

Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity?

• A) Self-liquidating premiums
• B) Loyalty programs
• C) Price-off deals
• D) Sweepstakes

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Definitions:

Invisible Hand

A metaphor coined by Adam Smith to describe the self-regulating nature of the marketplace where individuals' pursuit of self-interest benefits society.

Economic Efficiency

A state where resources are allocated in a way that maximizes the production of goods and services at the lowest cost.

Competitive Market Economy

An economic system where numerous buyers and sellers interact in the marketplace, with competition determining the price and quantity of goods and services.

Self-interest

The pursuit of personal gain or advantage, whether economic, psychological, or physical.