Which of the Following Statements Describes a Major Concern Marketers

question 111

Multiple Choice

Which of the following statements describes a major concern marketers have with trade allowances?

• A) Consumers pocket most of the savings from trade promotion discounts.
• B) Trade allowances are encouraging retailers to stock and promote their products on a regular basis.
• C) Trade allowances often are not passed on to consumers in the form of lower prices.
• D) Trade allowances are detracting from the image of the retailers who carry their brands.