Which of the Following Statements About the Coordination of Advertising

question 17

Multiple Choice

Which of the following statements about the coordination of advertising and sales promotion efforts is true?

• A) Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about.
• B) Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising.
• C) To integrate advertising and sales promotion programs successfully, different themes should be used for each.
• D) A sales promotion works best when its theme is not an integrated part of the organization's marketing communications.

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Definitions:

Mechanization

The process of using machinery and technology to automate tasks and production processes, often leading to increased efficiency and productivity.

Tenant Farmers

Individuals who farm land that is rented from a landowner, reflecting a form of agricultural production and land tenure that has historically varied greatly across different societies and times.

Migrant Workers

Individuals who move from one region to another, including internationally, seeking employment in agriculture, construction, and other sectors.

Popular Media

Forms of mass communication widely consumed by the public, including television, radio, newspapers, and the internet, influencing culture and opinions.