The Canadian Out-Of-Home Measurement Bureau (COMB) Does All of the Following

question 4

Multiple Choice

The Canadian Out-of-Home Measurement Bureau (COMB) does all of the following EXCEPT:

• A) publishes circulation and market data for out-of-home facings across the country
• B) tends to bias results towards the brands that are paying for the research
• C) comprises members from advertisers, advertising agencies, and media firms
• D) maintains a national database of outdoor and place-based media

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Definitions:

Political Advocacy

Activities or campaigns aimed at influencing the decisions within political, economic, and social systems and institutions.

Funds

Financial resources set aside for a specific purpose or project.

Presidential Candidate

An individual who is running for the office of the president in an election.

Major Party

A political party with widespread support and influence within a political system, typically capable of winning elections and forming government.