Which of the Following Statements About Audience Measurement in Promotional

question 25

Multiple Choice

Which of the following statements about audience measurement in promotional products marketing is true?

• A) Donnelly Marketing has established an acceptable method for measuring the impact of promotional products marketing on sales.
• B) Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
• C) Companies that use promotional products marketing are not interested in sales; they only want to create goodwill.
• D) There is no established ongoing audience measurement system for promotional products marketing.

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Definitions:

Audience's Information Needs

The specific information requirements or interests of the target audience or group.

Ways

Methods, styles, or manners in which something can be done or achieved.

Examples

Specific instances or cases used to illustrate a point, principle, or method.

Participatory Approach

A method of involving all stakeholders in the decision-making process, ensuring that diverse viewpoints are considered.