Which of the Following Statements About the Use of Colour

question 6

Multiple Choice

Which of the following statements about the use of colour in magazine advertising is true?

• A) Advertisers prefer using black and white because of the greater visual impact it makes.
• B) There is no difference in audience recall, awareness, and attention between black and white and colour ads.
• C) Research has shown that colour ads are superior to black and white ads in terms of attracting and holding attention.
• D) Black and white ads are generally considered superior to colour in terms of recall, awareness, and retention.

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Definitions:

Gender

A range of characteristics pertaining to, and differentiating between, masculinity and femininity, often influenced by social and cultural factors.

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A research study conducted with human volunteers designed to evaluate the safety and efficacy of a medical treatment or intervention.

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A deck of cards thoroughly mixed to ensure that the order of cards is random.

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An organization formed by people with a common interest, particularly in sports or recreational activities.