Marketers Can Achieve Geographic Selectivity in Magazine Advertising by Advertising

question 7

Multiple Choice

Marketers can achieve geographic selectivity in magazine advertising by advertising in:

• A) national editions of major magazines that cover the entire country
• B) magazines that are edited for and targeted toward particular regions, cities, or areas
• C) general-interest business publications
• D) magazines that are targeted at people who enjoy gardening

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Definitions:

Constitutes Offense

Defines or establishes the act or actions considered to be a violation of law or rules.

Modified Comparative Negligence

In some states, a defense whereby the defendant is not liable for the percentage of harm that he or she proves can be attributed to the plaintiff's own negligence if the plaintiff's negligence is responsible for less than 50 percent of the harm. If the defendant establishes that the plaintiff's negligence caused more than 50 percent of the harm, the defendant has no liability.

Fault Percentage

The degree of responsibility, expressed as a percentage, attributed to each party in a legal dispute.

50% At Fault

A principle in some legal systems where, if both parties involved in an accident are equally responsible, each must bear half the liability and damages.