In Order to Expand Usage Beyond Just Sandwiches, the Kraft

question 3

Multiple Choice

In order to expand usage beyond just sandwiches, the Kraft peanut butter brand team included baking recipes on the jar label. This is an example of which promotional objective?

• A) retention of their current customer base
• B) trial purchase among non-users
• C) brand equity
• D) increased consumption

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Definitions:

Monetary Costs

The explicit costs associated with a transaction, investment, or activity, usually quantifiable in terms of money.

Cost Effectiveness Analysis

A method of evaluating the efficiency and economic impact of different options by comparing their costs and effects, commonly used in healthcare decisions.

Quality-Adjusted Life Years (QALY)

A measure used in health economics to assess the value of medical interventions, which considers both the quantity and quality of life gained.

Quantity and Quality

Refers to the amount and the inherent value or excellence of something, often juxtaposed to evaluate overall effectiveness.