Which of the Following Is True About the Usefulness of Street-Level

question 49

Multiple Choice

Which of the following is true about the usefulness of street-level posters?

• A) Specifying a brand name in the headline enhances message appeal.
• B) Large amounts of text and pictures of people enhance product recognition.
• C) Short headlines, longer body text and a product shot enhance the creative appeal.
• D) The use of humour accelerates brand recognition.

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Definitions:

Working Memory

A mental system with restricted capacity, tasked with briefly maintaining information for processing.

Salient Aspects

Features or characteristics that stand out and are most noticeable or important in a particular context.

Novice

A person who is new to the circumstances, work, etc., possessing little experience or skills in a particular field or activity.

Childhood Amnesia

The phenomenon where adults are unable to recall episodic memories from their early childhood, typically before age 3-4.