Which of the Following Statements About Clutter in Magazine Advertising

question 21

Multiple Choice

Which of the following statements about clutter in magazine advertising is true?

• A) Clutter is a more serious issue for magazines than it is for either television or radio.
• B) Most magazines devote less than 30% of their pages to advertising so clutter is not really a problem.
• C) Clutter is not really a problem at all in magazine advertising.
• D) The clutter problem for a magazine increases as they become more successful since they attract more ad pages.

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Definitions:

Salespeople

Individuals who are responsible for selling products or services to customers, acting as a direct link between the company and its market.

Marketing Dashboard

A visual representation tool that displays key marketing metrics and KPIs, enabling easier tracking of performance and decision-making.

Sales Representatives

Individuals who represent a company by selling its products or services to customers, often directly.

Undue Influence

A situation in which an individual is able to persuade another's decisions due to the relationship between the two parties, often undermining the independence of the decision.