Why Do Advertising Rates in Ethnic Magazines Tend to Be

question 89

Multiple Choice

Why do advertising rates in ethnic magazines tend to be lower than in general interest publications?

• A) National advertisers do not tend to market to ethnic minorities.
• B) The majority of them are written in English.
• C) They tend to have low or unauthenticated circulation figures.
• D) There tend to be only four to seven publications in some of the non-dominant languages.

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Definitions:

Aquatic Animals

Animals that live in water for most or all of their lives, including fish, amphibians, and various invertebrates, adapted to their liquid environment in various ways.

Wood Lice

Terrestrial crustaceans from the order Isopoda, known for their ability to roll into a ball as a defense mechanism; commonly found in moist environments.

Osmoconformers

Organisms that maintain internal osmotic pressure that is in balance with that of their surrounding environment.

Sea Water

Water from the sea, characterized by its high salinity, containing dissolved salts, minerals, and organic materials.