Which of the Following Statements About Clutter in Magazine Advertising

question 21

Multiple Choice

Which of the following statements about clutter in magazine advertising is true?

• A) Clutter is a more serious issue for magazines than it is for either television or radio.
• B) Most magazines devote less than 30% of their pages to advertising so clutter is not really a problem.
• C) Clutter is not really a problem at all in magazine advertising.
• D) The clutter problem for a magazine increases as they become more successful since they attract more ad pages.

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Definitions:

Fewest Assumptions

A principle suggesting that the simplest explanation, requiring the least speculative assumptions, is often the most accurate.

Casual Observation

An informal method of gathering data or evidence without a structured framework or hypothesis in mind.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment, characterized by open-mindedness, skepticism, and an analytical approach.

Gut Feelings

Intuitive judgments and responses that are not the result of conscious reasoning.