Which of the Following Factors Make It Difficult for Companies

question 13

Multiple Choice

Which of the following factors make it difficult for companies with small advertising budgets to use television as part of their media mix?

• A) the limited creative options available through television
• B) the fact that television programs do not reach their target markets
• C) the fact that small ad agencies generally do not know how to produce TV commercials
• D) the high costs of producing and airing television commercials

---

Definitions:

Patient Protection

Refers to laws and regulations designed to safeguard consumers' health and financial interests in healthcare settings.

Affordable Care Act

A comprehensive health care reform law enacted in March 2010 (commonly known as Obamacare), aimed at expanding health insurance coverage, controlling health care costs, and improving health care quality.

Health Insurers

Companies that provide coverage for healthcare services in exchange for premium payments.

Patient Protection

Measures and policies implemented to safeguard patients' health, privacy, and rights within the healthcare system.