A Tactic Used by TV Networks to Hold Viewers' Attention

question 74

Multiple Choice

A tactic used by TV networks to hold viewers' attention and inhibit zapping is to:

• A) shorten the commercial breaks
• B) increase the number of commercials during a break
• C) show previews of the next week's program
• D) change the standard commercial format to 10-seconds

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Definitions:

Intangible Property

Refers to non-physical assets owned by a business or individual, such as patents, trademarks, copyrights, and business goodwill.

Capital Improvements

Permanent structural changes or restorations to a property that enhance its value, prolong its useful life, or adapt it to new uses, with potential tax impacts.

Rental Income

is the income received by property owners from leasing out real estate properties, such as buildings or land.

Straight-Line Method

A method of calculating depreciation of an asset by evenly spreading the cost over its useful life.