The Relatively Low Cost of Radio Advertising Time Makes It

question 19

Multiple Choice

The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more_______ into their media schedules.

• A) creativity
• B) inherent drama
• C) audience selectivity
• D) reach and frequency

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Definitions:

Group Performance

The effectiveness and outcomes achieved through the collective actions of a group of individuals working towards common objectives.

Process Loss

The inefficiencies that occur during group processes that lead to lower effectiveness or productivity than could be achieved by individuals working separately.

Disjunctive Task

A group task that can be completed if any one group member solves the problem; the group's performance is determined by its strongest member.

Performance Norm

A standard or expectation for behavior and performance that is established by a group.