Which of the Following Is NOT a Factor Affecting the Choice

question 93

Multiple Choice

Which of the following is NOT a factor affecting the choice of media used?

• A) The characteristics of the product or service
• B) The size of the budget
• C) Insufficient information on audience figures
• D) The behavioural objectives

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Definitions:

Sustainable Growth Rate

The maximum rate at which a company can grow its revenues and profits without needing to increase financial leverage.

Debt-Equity Ratio

An indicator of a firm's use of financial debt, found by dividing the total amount of liabilities by the equity owned by stockholders.

Retention Ratio

The proportion of net income that is retained in the company rather than paid out to shareholders as dividends.

Growth Rate

A measure of the increase in size, number, value, or strength of a business or other entity's key metric over a specified period of time.