Unduplicated Reach Is

question 23

Multiple Choice

Unduplicated reach is:

• A) average reach multiplied by average frequency
• B) total reach less duplicated reach
• C) duplicated reach plus total reach
• D) total market coverage less duplicated reach

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Definitions:

Work Sampling

A type of employment test in which applicants are evaluated while performing actual work tasks.

Actual Job Tasks

The specific duties, responsibilities, and activities that an individual is expected to perform as part of their job role.

Telephone Interview

An interview conducted over the phone, often used as a preliminary screening tool in the hiring process.

Interview Voice

The specific tone, style, and manner in which an individual communicates during an interview.