The Estimated Number of People Who Read the Magazine Without

question 113

Multiple Choice

The estimated number of people who read the magazine without buying it is called:

• A) absolute cost
• B) pass-along rate
• C) overexposure
• D) unduplicated reach

---

Definitions:

Advertisements

Paid messages in media intended to inform or persuade the public about products, services, or ideas.

Reasonable Price

A cost that is fair and not too high, often considered in the context of what is normal or expected.

Fallacy

An incorrect reasoning that initially seems accurate.

Snob Appeal

A marketing or persuasion technique that targets people's desire for prestige or status, suggesting that using a product or service will elevate their social standing.