Is the Number of Target Audience Individuals Exposed at Least

question 15

Multiple Choice

is the number of target audience individuals exposed at least once to media vehicle in a specific time period.

• A) Reach
• B) Continuity
• C) Coverage
• D) Frequency

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Definitions:

Enterprise Social Media

refers to the use of social networking platforms and tools by businesses to engage employees, improve communication, and facilitate collaboration.

Enterprise Social Media Platforms

Online platforms designed specifically for use within companies or organizations to facilitate collaboration, communication, and knowledge sharing among employees.

Computer-mediated Groups

Groups that interact and communicate primarily through computer systems and digital platforms rather than face-to-face.

Face-to-face Groups

Groups that interact directly and personally, allowing for immediate feedback and more nuanced communication.