To Calculate Gross Ratings Points (GRPs), You Will Need To

question 26

Multiple Choice

To calculate gross ratings points (GRPs) , you will need to:

• A) multiply reach times frequency
• B) multiply CPM times average frequency
• C) divide reach times frequency by costs
• D) divide average frequency by costs

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Definitions:

Value

The importance, worth, or usefulness of something or a numerical quantity assigned to a variable.

Type II Error

The error made in statistical testing when a false null hypothesis is not rejected.

Null Hypothesis

A default hypothesis that there is no significant difference or relationship between specified populations or phenomena, used as a starting point for statistical testing.

Incorrect Decision

A decision based on data analysis or hypothesis testing that incorrectly accepts the null hypothesis or wrongly rejects it, leading to a Type I or Type II error.