Is a Promotional Mix Element That Allows for Direct Contact

question 24

Multiple Choice

is a promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer.

• A) Public relations
• B) Sales promotion
• C) Direct mail
• D) Personal selling

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Definitions:

Impulse

Impulse refers to a sudden desire or change in motion, often used in physics to describe the change in momentum resulting from a force applied over time, but also applicable to spontaneous decisions in human behavior.

Neoclassical Economics

A method in economics that centers on how the distribution of goods, output, and income in markets is determined by the forces of supply and demand.

Bulk Discounts

Price reductions offered to buyers when they purchase large quantities of goods, used as an incentive for larger orders.

Supermarket Strategies

Marketing and operational tactics used by grocery stores to attract customers, enhance shopping experience, and increase sales.