If an Association with a Particular Person Might Reflect Poorly

question 46

Multiple Choice

If an association with a particular person might reflect poorly on us,how are we likely to deal with the situation?

• A) by distancing ourselves from that person
• B) by coming to that person's defense
• C) by strengthening our association with that person
• D) by trying to seem similar to that person

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Definitions:

Brand Loyalty

The tendency of consumers to continuously buy the same brand's products over time, reflecting a strong preference and trust in the brand.

Brand Identity

encompasses the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Brand Extension

A marketing strategy in which a company leverages its established brand name for new products or product categories, aiming to increase its market share.