If a Current Customer Becomes Dissatisfied, a Company Should Remedy

question 79

True/False

If a current customer becomes dissatisfied, a company should remedy the situation by sending him a free sample, as this is the best way to regain a lost customer.

Recognize the capabilities and updates of major social media platforms and their implications for users and marketers.

Understand the strategic uses of Twitter in brand management and consumer engagement.

Grasp the methods for generating brand buzz and engaging consumers through Facebook.

Understand the primary purposes and user demographics of major social media platforms.

---

Definitions:

Impairment Loss

A decrease in the recoverable amount of an asset below its carrying amount, leading to a reduction in the value recorded on the balance sheet.

Carrying Value

The net book value of an asset or liability on a company's balance sheet, calculated as the original cost minus any depreciation, amortization, or impairment costs.

Bond Discount

is the difference between the face value of a bond and its selling price when the bond is sold for less than its face value.

Straight Line Amortization

A method for calculating the periodic reduction in the carrying amount of an intangible asset, spreading the cost evenly over its useful life.