Taco Bell Uses the RFM Matrix to Determine Its Most

question 43

True/False

Taco Bell uses the RFM matrix to determine its most valuable customers.Recency is weighted at a 5, frequency is weighted at a 4, and monetary is valued at a 3.Customer A has a score of R=2, F=9, M=1.Customer A's RFM score is 49.

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Definitions:

Hypnosis

A social interaction during which a person, responding to suggestions, experiences changes in memory, perception, and/or voluntary action.

Meditation

A practice in which intense contemplation leads to a deep sense of calmness that has been described as an altered state of consciousness.

Unresponsive Wakefulness Syndrome

A condition previously known as vegetative state, where a person awakens from a coma but does not show signs of awareness or responsive behavior.

Minimally Conscious State

A condition of severely altered consciousness but with some signs of self-awareness or environmental awareness.