If a Company Spends a Considerable Amount of Money on an Ad

question 4

Multiple Choice

If a company spends a considerable amount of money on an ad, and it wants to measure how well consumers remembered the ad, it should run what type of test?

• A) RAD
• B) DAR
• C) cognition
• D) analysis

---

Definitions:

Basic Earnings

Typically refers to basic earnings per share, which is a measure of the amount of profit attributable to each outstanding share of a company's common stock.

Reacquired

Refers to assets or securities that have been repurchased or bought back by the company that originally issued them.

Noncumulative Preferred Stock

A type of preferred stock on which the right to receive dividends ends if the dividends are not declared in the year they are earned.

Undeclared Dividends

These are dividends that have been earned by shareholders but have not yet been officially announced by the company.