An Ad Message Needs to Be Simple, and So It

question 63

True/False

An ad message needs to be simple, and so it is best to focus on achieving multiple goals.

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Definitions:

Monitoring

The act of observing and checking the progress or quality of (something) over a period of time.

Type A Personality

A personality characterized by high levels of competitiveness, self-imposed stress, impatience, and aggression.

Behaviorists

Psychologists who focus on observable behaviors and the ways in which they're learned.

Personality

The mix of feelings, attitudes, and behaviors that make up a person's response habits.