Examlex
The most successful example of self-service is
Situational Attribution
The process of attributing behavior to external factors, such as the environment or the situation one is in.
Central Route Persuasion
Occurs when interested people focus on the arguments and respond with favorable thoughts.
Peripheral Route Persuasion
Occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort due to holding contradictory beliefs, ideas, or values at the same time.
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