Explain Mass Marketing and One-To-One Marketing

question 73

Essay

Explain mass marketing and one-to-one marketing.

---

Definitions:

Foot-In-The-Door Technique

A persuasion strategy that involves getting a person to agree to a small request to increase the chances of agreeing to a larger request later.

Legitimization-Of-Paltry-Favors Technique

A persuasion technique where a small favor is deemed acceptable to encourage people to contribute or comply with a larger request.

Reciprocation

Reciprocation involves the mutual exchange of actions, goods, services, or feelings, often as part of social or relationship norms.

Disrupt-then-reframe Technique

A persuasive strategy involving the initial disruption of normal thought processes followed by offering a new frame or perspective that makes the initial proposition more acceptable.