Neuromarketers Using FMRI Assume That Activation of the Brain Area

question 49

Multiple Choice

Neuromarketers using fMRI assume that activation of the brain area known for "reward" would be a ________ outcome of advertising exposure.

• A)positive
• B)negative
• C)unanticipated
• D)low priority

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Definitions:

Potential

Refers to the capacity for development, growth, or coming into being, often unrealized or latent.

Personal Safety

Measures and practices implemented by an individual to ensure their own protection and well-being in daily activities.

Physiological Needs

Basic human necessities for survival and well-being, including food, water, shelter, and sleep, as described in Maslow's hierarchy of needs.

Allport

Gordon Allport, a psychologist known for his theory on personality traits and their influence on behavior.