The Revised Ad in the "Magic Face" Case Study Was

question 48

Multiple Choice

The revised ad in the "Magic Face" case study was stronger than the original because more time was spent looking at the ________.

• A)model's eyes
• B)model's face
• C)brand name
• D)tagline

---

Definitions:

Flashbulb Memories

Vivid and detailed memories of a significant or shocking event, retained with great clarity and often felt with a strong emotional charge.

Nondeclarative Memories

A type of long-term memory that enables people to perform tasks without conscious awareness of these previous experiences, often referred to as implicit memory.

Episodic Memories

Memories of specific events or episodes, including the context in which they occurred, such as the time and place.

Script

A structured sequence of expected behaviors for a given situation, often used in cognitive and social psychology to understand how individuals navigate social settings.