Imagine That You Hold Two Focus Groups with the Same

question 6

Essay

Imagine that you hold two focus groups with the same number and type of individuals.Everyone in the first group preferred Commercial A over Commercial B.Everyone in the second group preferred Commercial B over Commercial A.Is the analyst correct in presenting the finding that "Equal numbers of people preferred each commercial.No real preference emerged."?

Recognize the characteristics and goals of sensate cultures.

Differentiate between stages and theories of social change.

Analyze the significance of mass society theory in understanding political action.

Identify examples of collective behavior and its impact on social change.

---

Definitions:

Mountain Meadows Massacre

An 1857 event where members of the Mormon militia in southern Utah killed around 120 emigrants from the Baker-Fancher wagon train.

Polygamist

An individual who is married to more than one spouse at the same time, a practice allowed in some cultures and religions but illegal in many countries.

White Settlers

Individuals of European descent who settled in lands outside Europe, often displacing indigenous populations, during periods of exploration and colonial expansion.

Indian Tribes

Indigenous peoples of the Americas, organized into societies or communities sharing common territories, customs, and cultural traits.