There Are Two Main Approaches to How Respondents Are Exposed

question 38

Multiple Choice

There are two main approaches to how respondents are exposed to a commercial in a copy test.One way is via a VHS or DVD that contains a prerecorded television program in which the test commercial has been inserted.What is the second approach?

• A)Show the test commercial in the context of an actual television broadcast.
• B)Show the test commercial over a private ROKU channel.
• C)Upload and show the commercial on a dedicated YouTube channel.
• D)Invite the respondents to a central facility for viewing.
• E)Email the commercial for home viewing.

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