Mapes and Ross' Copy Testing Methodology Does Not Collect Any

question 4

True/False

Mapes and Ross' copy testing methodology does not collect any measures related to commercial communication.

---

Definitions:

Date Of Record

The cut-off date established by a company in order to determine which shareholders are eligible to receive a dividend or distribution.

Preferred Shares

A class of ownership in a corporation that has a higher claim on the company's assets and earnings than common shares, usually with fixed dividends.

Share Capital

The total value of a company's shares of stock that have been issued to shareholders.

Retained Earnings

The portion of net earnings not distributed as dividends to shareholders, but retained by the company to reinvest in its core business or to pay debt.