Split-Run and A/B Tests Permit an Advertiser to Compare a Current

question 31

True/False

Split-run and A/B tests permit an advertiser to compare a current approach to advertising to one or more potential alternatives.

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Definitions:

Consumption

The portion of income spent on goods and services rather than saved.

Billion

A number equivalent to one thousand million (1,000,000,000) or, in some number systems, a million million (1,000,000,000,000).

Saving

The portion of income not spent on current consumption but set aside for future use, often in a deposit account or as an investment.

Disposable Income

The sum of funds a family can use for expenditures and savings once income taxes are deducted.