The Correlation Matrix Below Provides the Results of a Recent

question 6

Essay

The correlation matrix below provides the results of a recent commercial test.A * indicates a statistically significant correlation.
Age Income Rating of ad Rating of ad Purchase
believability liking intent
Age 1.0
Income .57* 1.0
Rating of ad
believability -.38 .02 1.0
Rating of ad
liking .09 -.05 .87* 1.0
Purchase
intent -.15 .04 .83* .57* 1.0
What conclusions can you draw about (1)age and (2)ratings of ad believability?

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Definitions:

Leading Indicators

Economic factors that change before the economy starts to follow a particular trend, used to predict the future movements of an economy.

Strategic Initiatives

Action plans that management implements to achieve strategic objectives.

Strategic Objectives

The specific, measurable goals that a company aims to achieve in order to execute its strategy and achieve its long-term vision.

Balanced Scorecard

A strategic planning and management system used to align business activities to the vision and strategy of the organization.