You Ask Respondents to View a Commercial,after Which You Ask

question 22

Multiple Choice

You ask respondents to view a commercial,after which you ask them their opinions.This aspect of their participation in the research was fully explained as part of informed consent.At the end of the survey,you give each respondent three bottles of shampoo as a "thank you" for participating and no further explanation is provided.These bottles are also part of the research as you plan to call each respondent a week later to get his/her reactions to the shampoo.Which of the following best describes this situation?

• A)This situation would be considered ethical because respondents are getting products for free.
• B)This situation would be considered ethical because respondents could decide not to take the shampoo.
• C)This situation would be considered unethical because respondents were not fully informed with regard to this portion of the research.
• D)This situation would be considered unethical because not all respondents will eventually use the shampoo.
• E)There is not enough information to determine the ethics of this situation.

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Definitions:

Vivid Dreams

Highly detailed, clear, and sometimes intensely emotional dreams that are remembered upon awakening.

Pain Receptors

Specialized nerve endings that transmit pain signals to the brain when the body experiences harmful stimuli.

Emotional Reactions

Responses characterized by intense feelings that are generated in response to an internal or external event.

Hypnotized

The state of being in a trance, often induced by another person, characterized by heightened suggestibility and focus.