________ Is Used to Determine the Number of Dimensions Consumers

question 2

Multiple Choice

________ is used to determine the number of dimensions consumers use to evaluate brands.

• A)Factor analysis
• B)Chi-square
• C)Analysis of variance
• D)Multi-modal analysis
• E)Hybrid analysis

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Definitions:

Dispositional Attributions

The tendency to attribute someone's behavior to their character or personality, rather than external situational factors.

Abilities

The skills, talents, or competencies a person has, which can be natural or developed, that enable them to perform specific tasks or actions.

Exertion

The physical or mental effort applied in order to achieve something.

Naïve Psychology

A concept in social psychology that refers to the natural human capacity to make sense of other people's behavior by attributing particular psychological states and traits to them.