The Last Step in the Creation of a Brand Concept

question 21

Multiple Choice

The last step in the creation of a brand concept map is ________.

• A)aggregation
• B)mapping
• C)elicitation

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Definitions:

Embellishing

The act of adding decorative details or features to something, often to make it more attractive or interesting.

Individual Differences

Variations among individuals in their behavior, emotions, cognition, and development.

Nonverbal Cues

Communication methods that do not involve words, such as gestures, facial expressions, and body language.

Rapport

A positive relationship characterized by mutual respect, trust, and understanding.