The Last Step in the Creation of a Brand Concept

question 21

Multiple Choice

The last step in the creation of a brand concept map is ________.

• A)aggregation
• B)mapping
• C)elicitation

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Definitions:

Awareness

The state or ability to perceive, feel, or be conscious of events, objects, or sensory patterns.

Self-Regulation

The ability of an individual or organization to monitor and control their behaviors, actions, or thoughts to achieve certain goals.

Discrepancy

A lack of compatibility or uniformity that leads to a difference between two or more things, such as expectations versus reality.

Vicarious Learning

The method of acquiring knowledge by watching the behaviors of others and the results of those behaviors, instead of by personal experience.