A Successful Segmentation Study Results in Groups Which Are Internally

question 32

Multiple Choice

A successful segmentation study results in groups which are internally ________.

• A)homogeneous
• B)heterogeneous
• C)homological
• D)heterological

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Definitions:

Desired Return

The specific profit that an investor aims to achieve from an investment.

Investment

The allocation of resources, such as time, money, or effort, in something with the expectation of receiving a future return or profit.

Traceable Fixed Expense

Fixed costs that can be directly linked to a specific business center or segment.

Net Operating Income

A company's earnings derived from its regular business operations, excluding income from investments and after expenses have been deducted.