A Successful Segmentation Study Results in Groups Which Are Internally

question 32

Multiple Choice

A successful segmentation study results in groups which are internally ________.

• A)homogeneous
• B)heterogeneous
• C)homological
• D)heterological

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Definitions:

Marginal Cost

The increase in cost that arises from producing one additional unit of a good or service.

Total Variable Cost

The sum of all variable costs associated with the production of a given level of output.

Total Fixed Cost

The sum of all costs required to produce any product or service that does not change with the level of output.

Average Fixed Costs

Average fixed costs are the total fixed costs of production divided by the quantity of output produced, which decreases as production increases.