________ Segmentation Assumes That What People Think,how They Are Motivated,and

question 56

Multiple Choice

________ segmentation assumes that what people think,how they are motivated,and how they lead their lives are often strong determinants or predictors of their use of specific types of goods and services as well as their choice to participate (or not participate) in certain behaviors.

• A)Pseudographic
• B)Psychogeneral
• C)Psychographic
• D)Segraphic

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Definitions:

Real Estate Developer

A real estate developer is a professional involved in the business of buying land, financing real estate deals, building or having buildings constructed, and then selling or leasing them.

Public Sale

An auction or sale event open to the general public, where goods or assets are sold to the highest bidder.

Urban Settings

Areas characterized by high population density and vast human features in contrast to areas dominated by natural environment.

New Urban Sociologists

Scholars and researchers who study urban environments, focusing on social relationships, structures, and problems within cities.