________ Segmentation Assumes That What People Think,how They Are Motivated,and

question 56

Multiple Choice

________ segmentation assumes that what people think,how they are motivated,and how they lead their lives are often strong determinants or predictors of their use of specific types of goods and services as well as their choice to participate (or not participate) in certain behaviors.

• A)Pseudographic
• B)Psychogeneral
• C)Psychographic
• D)Segraphic

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Definitions:

Closed Ended

Pertains to questions or statements that limit responses to a simple "yes" or "no," often used in surveys, interviews, and sales techniques to control the direction of a conversation.

Redirect Question

A technique used in conversation or negotiation to guide the flow of dialogue by asking a question in response to a question.

Nondirective Question

A nondirective question is an open-ended question that encourages the respondent to provide more detailed information without leading them to a specific answer.