Think About Presenting the Results of a Segmentation Study

question 44

Multiple Choice

Think about presenting the results of a segmentation study.A ________ can be created for each individual segment.This document typically names a segment,provides a picture of that segment's typical member and then lists the key characteristics,values,behaviors,and beliefs of the segment.

• A)summary sheet
• B)persona
• C)narrative
• D)spec sheet

Understand how various factors have influenced the rising costs of health care in the U.S.

Grasp the impact and objectives of the Patient Protection and Affordable Care Act.

Comprehend the role of health insurance and its effects on health care consumption.

Recognize the relationship between health care costs and the structure of employment.

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Definitions:

Accrual Basis

An accounting method where revenue and expenses are recorded when they are earned or incurred, regardless of when the cash is actually received or paid.

Accounts Payable

Liabilities of a business that are due to creditors within a short period of time, usually for the purchase of goods and services.

Expenses

The cost of assets consumed or services used in the process of generating revenues.

Accounts Receivable

Money owed to a business by its customers for products or services delivered on credit.