Variables Used in Segmentation Research Fall into One of Four

question 36

True/False

Variables used in segmentation research fall into one of four broad categories.These categories are: demographics,geography,psychographics,and relevant attitudes/behaviors.

---

Definitions:

Legal Rights

Entitlements or permissions granted to individuals or entities under the law.

Contract Implied

A legal agreement created by the actions, behavior, or circumstances of the parties involved, rather than by their written or spoken words.

Mutual Intent

The shared understanding and agreement between parties involved in a contract or negotiation.

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise made to another party if the latter has reasonably relied on that promise to their detriment.