The Correlation Matrix Below Provides the Results of a Recent

question 50

Essay

The correlation matrix below provides the results of a recent commercial test.A * indicates a statistically significant correlation.
Age Income Rating of ad Rating of ad Purchase
believability liking Intent
Age 1.0
Income .57* 1.0
Rating of ad
believability -.38 .02 1.0
Rating of ad
liking .09 -.05 .87* 1.0
Purchase
intent -.15 .04 .83* .57* 1.0
The researcher concludes: "This is good news.The more we increase the commercial's believability the more we can cause purchase intent to rise."
Do you agree or disagree with this conclusion?

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Definitions:

Dietary Restrictions

Limitations on what an individual can eat, often for health, religious, or ethical reasons.

Brain Stimulation

A therapeutic procedure that uses electrical impulses to stimulate or modulate brain activity for treating various neurological and psychiatric conditions.

Depressive Symptoms

Refers to the signs and manifestations of depression, including persistent sadness, loss of interest in activities, changes in appetite or sleep, and difficulty concentrating.

Brain Stimulation Treatments

Medical treatments involving the use of electrical or magnetic stimulation to affect brain activity, used in various neurological and psychiatric conditions.