The Correlation Matrix Below Provides the Results of a Recent

question 50

Essay

The correlation matrix below provides the results of a recent commercial test.A * indicates a statistically significant correlation.
Age Income Rating of ad Rating of ad Purchase
believability liking Intent
Age 1.0
Income .57* 1.0
Rating of ad
believability -.38 .02 1.0
Rating of ad
liking .09 -.05 .87* 1.0
Purchase
intent -.15 .04 .83* .57* 1.0
The researcher concludes: "This is good news.The more we increase the commercial's believability the more we can cause purchase intent to rise."
Do you agree or disagree with this conclusion?

---

Definitions:

Theoretical Contribution

The addition of new insights, principles, or frameworks to an existing body of knowledge or field of study, often advancing understanding or practice.

Developmental Science

An interdisciplinary approach to studying the psychological, biological, and social processes that contribute to human development across the lifespan.

Developmental Science

An interdisciplinary field focused on studying the patterns of growth, change, and stability across the lifespan.

Intellectual Giftedness

Refers to individuals, often children, who possess exceptional natural abilities in one or more domains of intelligence, significantly beyond the average for their age.