Think About Presenting the Results of a Segmentation Study

question 44

Multiple Choice

Think about presenting the results of a segmentation study.A ________ can be created for each individual segment.This document typically names a segment,provides a picture of that segment's typical member and then lists the key characteristics,values,behaviors,and beliefs of the segment.

• A)summary sheet
• B)persona
• C)narrative
• D)spec sheet

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Definitions:

Key Transitions

Significant changes or periods of transformation in an individual's life or within a system that mark a passage from one state or phase to another.

Maturity

A state of being fully developed in one's emotional, physical, and intellectual capacities, often associated with adulthood and reasoned decision-making.

G. Stanley Hall

An influential American psychologist and educator best known for his work in developmental psychology and education.

Biological Maturation

The natural process by which organisms grow and develop, guided by genetic factors and largely independent of external influences.