Examlex
As discussed in the text,Jello is an example of an advertiser using segmentation to identify and take advantage of a small,but untapped,consumer segment.
Rosalie Rayner
An American psychologist best known for her work with John B. Watson on the Little Albert experiment, contributing to the development of behaviorism.
Generalization
When a conditioned response is elicited in response to things similar to the conditioned stimulus.
Discrimination
Narrowing the conditions that produce the conditioned response.
Deconditioning
Reversing conditioning to eliminate the conditioned response.
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