Ellis,a Marketing Manager at a Regional Chain Restaurant,has Decided to Create

question 71

Multiple Choice

Ellis,a marketing manager at a regional chain restaurant,has decided to create a contest asking the public to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Ellis' plan is an example of ________.

• A) consumer-generated marketing
• B) frequency marketing
• C) customer-club marketing
• D) sustainable marketing
• E) multi-level marketing

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Definitions:

Fifth Amendment

An amendment to the U.S. Constitution that provides protection against self-incrimination, ensures due process of law, and other legal protections.

Civil Liberty

Civil liberty is the freedom of individuals to exercise traditional rights without unwarranted interference by the government, including freedom of speech, privacy, and due process.

Constitutional Right

Rights afforded to individuals as guaranteed by the Constitution, protecting citizens from governmental infringement.

Privacy

The state or condition of being free from being observed or disturbed by other people.