Which of the Following Is Most Likely an Example of a Business

question 21

Multiple Choice

Which of the following is most likely an example of a business promotion tool?

• A) a free DVD for customers who purchase a new television at a retail store
• B) a trade fair showcasing a new audio system developed by an electronics firm
• C) a sweepstakes program inviting customers to enter for the chance to win a new car
• D) a toaster being sold at half its list price for any buyer who purchases a food processor
• E) a display allowance for retailers who feature a manufacturer's product in a favorable manner

Understand the importance of diversity management in leveraging a competitive advantage in global markets.

Recognize different barriers to accommodation and how to address them.

Understand the differences between diversity management and employment equity.

Know the fundamental legal and ethical principles guiding employment equity and diversity management, including human rights legislation.

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to satisfaction, trust, and a positive experience with the brand.

Premium Price

Charging a higher price for goods or services, typically justified by the perceived higher quality or uniqueness.

Cost Leadership Strategy

A business approach aimed at becoming the lowest cost producer in an industry, allowing a firm to offer its products or services at the lowest price possible.

Wal-Mart

A multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, known for its low prices.