Which of the Following Concepts Holds That Consumers Will Favor

question 23

Multiple Choice

Which of the following concepts holds that consumers will favor products that are available and highly affordable?

• A) the marketing concept
• B) the product concept
• C) the societal marketing concept
• D) the selling concept
• E) the production concept

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Definitions:

Government-less State

A hypothetical or theoretical situation where society operates without a formal government, often associated with anarchism or extreme libertarian views.

Hobbes

Refers to Thomas Hobbes, a 17th-century English philosopher known for his work on political philosophy and his social contract theory, as outlined in his book "Leviathan."

Locke

Refers to John Locke, a 17th-century English philosopher known for his work in political philosophy, particularly regarding the development of liberalism.

Montesquieu

A French political philosopher of the Enlightenment period, best known for his theory of separation of powers, which has been incorporated into many constitutions around the world.